APOS Location Intelligence Solution
The APOS Location Intelligence Solution (LIS) integrates Esri GIS with Business Intelligence (BI) systems to create fully bi-directional Location Intelligence for numerous industries, including telecommunications, insurance and retail.
The result is a means of visualizing the geospatial relationships inherent in business intelligence. The great benefit of location intelligence is that it communicates business intelligence effectively and efficiently, creating greater "speed to insight," allowing you to make quicker and more confident business decisions, and thus generating operational efficiencies and competitive advantage for your organization.
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Integrate Esri GIS with Your Business Intelligence System
Esri GIS enriches your Business Intelligence through visualization. Visualization creates impact. Using visual information and alphanumeric information together allows us to understand more quickly and communicate more effectively. In essence, we are making more efficient and collaborative use of the two hemispheres of our brains.
For more information on how location intelligence works, download our whitepaper:
Location Intelligence: Turning the "Eureka" Moment into Business as Usual."
Location Intelligence for Telecommunications
Success in the Telecommunications industry depends on complex and frequently capital-intensive processes and operations. Most of these processes and operations have location elements. For example, rolling out a wireless network requires land rights acquisition for transmitter/relay towers across many political and regulatory boundaries.
Planners need to calculate the locations that provide the best possible coverage for their networks at the lowest cost, acquire rights from property owners, and ensure that local, regional and federal land use and zoning regulations are taken into account.
Location intelligence is a valuable tool to help you organize, understand and report on all of these complex plans and operations, allowing you to reach insights quickly and communicate them effectively.
Location intelligence is also an important tool for Telecommunications marketers. They can use it to tie existing BI and GIS data to demographic data and allocate advertising dollars accordingly, making it possible to focus their efforts where they will have the best return on investment.
Location Intelligence for Insurance
Insurance companies need to understand and mitigate risk quickly and effectively. They also need to understand long-term probabilities and trends. Using location intelligence for short-term objectives, analysts can view the forecast path of a storm, query the areas potentially affected, and estimate the claims that will arise in the wake of the storm, and plan the most effective ground-level response to the unfolding scenario. Using location intelligence for long-term objectives, analysts can develop risk management strategies and disaster response plans.
Insurance marketers can use location intelligence to tie geospatial data to demographic and risk data to streamline sales and marketing efforts.
Location Intelligence for Retail
Retail chains, whether they are expanding or contracting, need the best possible intelligence concerning store locations. Location intelligence helps retail chains channel product to appropriate markets, understand local/regional requirements, and maintain optimal inventory levels at stores and distribution centers. By displaying actual purchasing history on maps, retail chains can plan effectively for seasonal marketing campaigns. By displaying demographics on maps, planners can forecast future selling patterns.
From Business Intelligence to APOS Location Intelligence
A bi-directional location intelligence solution respects the integrity of both Esri GIS and the business intelligence system, and allows you to reach your objectives intuitively working from the visual to the alphanumeric, or from the alphanumeric to the visual.
Learn more about the APOS Location Intelligence Solution.